About Us

Hi friends! My name is Sue Laack, and I'm the owner of Mad City Soap LLC. We are a small-batch skin care and fragrance company based just outside Madison, WI. Our journey into the arena of skin care started way back in 2002 making cold processed soaps. We continually experimented and innovated leading up to the opening of our Etsy shop in 2006. As we approached 40,000 sales on Etsy, we decided it was time to open our own website to better serve our customers. Our goal is to create products that are safe & effective that pamper your skin. We pride ourselves in creating cutting edge fragrances and providing superior customer service. We want your friends to ask what you are wearing because you smell so good. Thanks for joining us!